Hublot Ferrari Big Bang on Geneva Fair 2013

Love or hate Hublot, the brand is undeniably irrepressible, often outrageous, and many times incredibly clever, innovative and creative with the watches they produce and the way in which they market themselves. It’s hard to think of a watch brand that has made a bigger splash around the world in recent years, and the watches just keep coming. Here is a Hublot Ferrari Big Bang on Geneva Fair 2013

 We featured this watch on Watchuseek last year. It’s been highly successful, both commercially, with the two first Big Bangs in titanium and Magic Gold - the famous first ever scratch-resistant 18-carat gold invented by Hublot - and promotionally, with more than 130 events. This success is welcomed by Jean-Claude Biver, Chairman of Hublot, and Ricardo Guadalupe, the CEO of Hublot, and has created ideas for new models.

There are three which are already part of the Big Bang 45 mm family: The first is the Big Bang Ferrari "Red Magic Carbon": It is the new symbol of the brand's progress towards verticalisation, with its case and its movement designed, developed, and produced entirely at the Hublot manufacture. The UNICO movement is designed, developed, machined and assembled in-house. The flyback chronograph can be reset at any time, which is apparently unique in the watchmaking industry, two push- buttons, with date indicator, and featuring a uniquely positioned mechanism with dual coupling and the famous "column wheel" visible on the dial side. Engineered to be light and yet robust with a number of innovative and ground breaking features, the watch has a power reserve of 72 hours. 

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